Paul Ducré
Deputy Managing Director / Head of New Business at DDB Paris
PARIS, Francia
TítuloUbertoys
Título (Lengua original)Uber Toys
Agencia
Campaña Ubertoys
Anunciante Uber
Marca Uber
Fecha de primera difusión/publicación
Sector Empresarial Transportes, viajes y turismo
Sinopsis In 2011, Uber was launched in France and it felt like magic to have a car available at the tip of your fingers. Eight years later, there are dozen of ridesharing apps, and the magic of Uber was gone, mostly replaced by people complaining on social media about the service. In this context and to renew the passion of customers who used to see Uber as an innovative brand, we had to bring back magic to the streets.That’s what’s UberToys did. Six life-sized Toy Cars offering rides in three big cities : Paris, Zurich and Vienna, over one month for free.Every Uber customer could order an UberToy if the car was available.Our Target Audience was every Uber customer of Paris, Zurich and Vienna, and more globally French, Swiss and Austrian people who saw the campaign online thru UGC and the two films we made to promote UberToys.
Filosofía As Christmas decorations bedeck streets and windows, Uber has not stopped innovating: the firm wants Parisians to feel like children again by recalling those little timeless cars they would put on their wish lists for Santa Claus. To experience this emotion, you can order a car-size toy vehicle for free in a few clicks on Uber’s application and see one of six cars from UberToys drive all the way up to you.
Medio Televisión
Duración
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Planificador estratégico
Director ejecutivo de creación
Miembro del equipo creativo
Miembro del equipo creativo
Miembro del equipo creativo
Miembro del equipo creativo
Agency TV Producer
Productora
Productora
Productor ejecutivo
Founder
Responsable de la producción
Production Coordinator
Postproducción
Productor de la productora
Jefe de decorados
Cinematografia

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