Independent Filmmaker, Freelance Writer & Creative Director
at
Independent Writer, Creative Director, Filmmaker
Amsterdam, Países Bajos
| Título | Both of You - Lisa |
| Agencia | Amsterdam Worldwide Group |
| Campaña | Both of You |
| Anunciante | Sony / Intel |
| Marca | Intel® |
| Fecha de primera difusión/publicación | 2013 / 12 |
| Producto | Intel® i5 |
| Sector Empresarial | Ordenadores personales, organizadores personales (PDAs) y calculadoras |
| Sinopsis | Meet Lisa. She wants to write complex storylines and create beautiful illustrations too. Like most of us, Lisa has two sides. Luckily, her Sony VAIO® Tap 2-in-1 PC powered by the Intel® Core™ processor changes from a laptop to a tablet, allowing her to be at her best. Whatever she puts her mind to. |
| Filosofía | In order to drive demand for the Sony VAIO 2-in-1 family, first in key urban U.S. markets and later on a global scale, we had to inspire and educate people during their research phase and driving sales.With this campaign we have let people experience the full potential of Sony’s VAIO 2-in-1 family in a way that connects with them on a deep emotional level. Inspire with tangible, real-life user scenarios using pairs of intriguing characters that embody the product virtues, who appear totally similar but with very distinctive personalities. |
| Resultado | 53M impressions in 3 months on properties relevant to the audienceVideo impressions had an amazing 79% completion rate50M impressions lead to 450K engagements, a ratio of almost 0.9%Drove online sales by bringing storytelling closer to transaction moment. |
| Medio | Web Film |
| Duración | |
| Más información | http://www.youtube.com/watch?v=bkhmbabNPus |
| Postproducción | Darlings Post |
| Producción musical | Audentity Music & Sound |
| Director ejecutivo de creación | Richard Gorodecky |
| Director artístico | Richard Gorodecky |
| Responsable de conceptos / redactor | Richard Gorodecky |
| Director artístico | Laurie Lacourt |
| Responsable de conceptos / redactor | Chermine Assadian |
| Director artístico | Fabian Hupfauf |
| Director artístico | Daniel Peirón |
| Responsable de conceptos / redactor | Karen Cardy |
| Productor | Neil Henry |
| Productor | Jan-Peter Wiersma |
| Director de cuentas | Megan Wooding |
| Responsable de cuentas de agencia | KaMing Kho |
| Strategic Planning Director | Uli Kurtenbach |
| Productora | Frontier Films |
| Realizador | Matthew Bissonnette |
| Director de fotografía | Kris Belchevski |
| Director artístico | Patricia Christie |
| Productor ejecutivo | Simon Dragland |
| Productor ejecutivo | Rita Popielak |
| Producer Supervisor | Eric Kaskens |
| Head of Editing | Doug Hancock |
| Head of VFX | Robert Okker |
| Colourist | Ritual Digital |
| Post Producer | Violeta Nikolova |
| Supervisor VFX | Chaja Koe |
| VFX artist | Randy Roeman |
| VFX artist | Roland van Mossel |
| Compositor de música | Niels den Otter |
| Compositor de música | Guido Maat |
| Compositor de música | Rogier de Nijs |
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