Nescafé - "Kirsty"

Publicis Mojo Sydney

Publicis Mojo Sydney Walsh Bay, Australia

6330

Título	Kirsty
Agencia	Publicis Mojo Sydney
Campaña	Hidden Truths - Nescafé
Anunciante	Nestlé
Marca	Nescafé
Posted	Abril 2008
Producto	Antioxidants
Sector Empresarial	Café, té, bebidas a base de chocolate calientes, preparados para el desayuno
Lema	Coffee is a Natural Source of Antioxidants
Sinopsis	Hidden Truths. The revelations of Ballet Dancers, train drivers, wrestlers, twins and coffee beans.
Filosofía	The idea was to use real people, with real hidden truths, as a believable way of delivering the truth about the coffee bean.
Problema	The aim of the campaign was to reveal a simple, yet hidden truth: The humble coffee bean is a natural source of antioxidants.
Resultado	The truths shared are personal and real. The people and locations are real. Nothing is fabricated. At hiddentruths.com.au consumers can view four 2 minute short films, revealing more about each persons hidden truth.
Medio	Televisión y Cine
Duración	30 seconds
Más información	www.hiddentruths.com.au/
Productor de la productora	Angela Bray
Empresa de creación sonora	Aleesha Dibbs
Productor de la agencia	Jasmin Ferguson
Director artístico	Kirsty Gavin
Responsable de conceptos / redactor	Dean Hunt
Empresa de creación sonora	Nick Maher
Realizador	Fiona McGee
Montador	Simon Njoo
Other	Florence Tourbier
Director creativo	Micah Walker