Chayenne de Witte
Broadcast Producer at Wieden + Kennedy Amsterdam
Amsterdam, Países Bajos
TítuloAndorra Dream Big (30 sec.)
Agencia
Campaña Dream Big - adidas
Anunciante adidas
Marca adidas
PostedAbril 2008
Sector Empresarial Comunicación institucional
Sinopsis Sandwiched between Spain and France, Andorra doesn’t stand a chance on the world football stage.

Until Super Coach Jose Mourinho turns up to surprise a team of talented juniors. After a special training session, Mourinho sends them on the roadtrip of a lifetime to Madrid.
En route, the boys pick up Lionel Messi at the side of the road, meet David Villa and Lukas Podolski and get a behind the scenes tour of Real Madrid’s homeground.

Finally they’re allowed to run out into a Bernabeu stadium alongside the 1st team themselves.
Filosofía The notion of dream big is what unites the players and the kids – both of them having big dreams and being united by their love for football. The campaign also further enhances adidas’ brand statement of ‘Impossible is Nothing’. Even if you come from a small place you can still dream of conquering the impossible.
Medio Televisión
Duración
Mercado Africa, Estados Unidos, Asia Pacific, Europe
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad
Director ejecutivo de creación
Director ejecutivo de creación
Director artístico
Responsable de conceptos / redactor
Productor de la agencia
Productor de la agencia
Director de cuentas
Responsable de cuentas de agencia
Ejecutivo de cuentas
Planificador de cuentas
Realizador
Productora
Realizador
Realizador
Productor ejecutivo
Director de fotografía
Director de fotografía
Montador
Montaje
Actor /Celebridad
Actor /Celebridad
Actor /Celebridad
Actor /Celebridad
Actor /Celebridad

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