Título | Music |
Agencia | La Comunidad |
Campaña | Dog walker, Coffee, Music |
Anunciante | City of Buenos Aires |
Marca | Buenos Aires Public Bike System |
Fecha de primera difusión/publicación | 2016 / 4 |
Sector Empresarial | Servicios domésticos |
Lema | Don't act like a pedestrian when you're on wheels. Don't go against traffic |
Sinopsis | To remind new cyclists in Buenos Aires to follow traffic laws, this campaign asking them to stop thinking like pedestrians. The aim was to tell everyone who had recently switched from walking to cycling that they were obliged to respect the rules of the road. |
Medio | Prensa y publicaciones |
Responsable de la creación | Joaquin Molla |
Responsable de la creación | José Molla |
Director creativo adjunto | Fernando Reis |
Director creativo adjunto | Marcelo Padoca |
Director artístico | Fernando Reis |
Director artístico | Guilherme Nobrega |
Director de cuentas | Sebastian Diaz |
Illustrator | Arthur D'Araujo |
Responsable de conceptos / redactor | Marcelo Padoca |
Director creativo | Marcelo Padoca |
Director creativo | Fernando Reis |
Director de cuentas | Oriana San Martín |
Director de cuentas | Alaina Zuniga |