Pam Hügli
Managing Partner at Serviceplan Group
Zurich, Suiza
TítuloLaptop: Michael is incorrigible
Campaña Incorrigible
Anunciante Camille Bloch SA
Marca Ragusa
Fecha de primera difusión/publicación
Sector Empresarial Chocolatinas, golosinas, dulces, chicle
Sinopsis Ragusa is a traditional brand of chocolate made in Switzerland. It was invented over 75 years ago and is still made with the same recipe today. Ragusa is edgy – not just because of its angular shape but also because it always stayed true to itself over the decades. Authenticity therefor is at the core of the campaign celebrating the strong brand-personality of Ragusa as well as the everyday quirky traits of its customers that make them who they are. Ragusa is like all of us – not perfect, but idiosyncratic and full of character. In one word: incorrigible.
Medio Televisión
Director de publicidad
Marketing Director
Brand Manager
Managing Partner
Director ejecutivo de creación
Director creativo
Director creativo
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Director artístico
Director artístico
Director artístico
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Comprador de arte

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