| Título | Grannies |
| Agencia | adam&eveDDB |
| Campaña | The smarter choice - Anheuser Busch |
| Anunciante | Anheuser-Busch |
| Marca | Bud Light |
| Fecha de primera difusión/publicación | 2008 / 5 |
| Sector Empresarial | Cervezas, sidras, cervezas ligeras |
| Lema | See the light |
| Sinopsis | “Quad Bike” features a granny zipping about town on her Quad Bike in a super efficient manner. |
| Filosofía | First TV advertising developed specifically for the Irish market |
| Problema | Launched in 2006, Bud Light has been seen as a low alcohol “girly” beer to date by the Irish, however at 4.1% ABV (where “standard lagers average 4.3%) this was clearly a misconception that needed to be challenged – Bud Light is the smarter choice because it has a standard ABV but is lower in carbs and calories. BRIEF Position Bud Light as mainstream beer to overcome product misconceptions |
| Medio | Televisión |
| Duración | |
| Mercado | Irlanda |
| Banda Sonora | Wild Things |
| Director de publicidad | Alex Smith |
| Director creativo | Mike Crowe |
| Director artístico | Rob Messeter |
| Realizador | John O'Hagan |
| Productor | Emma Cairns |
| Media Planner | Jenny Byrne |
| Productor de la agencia | Phil McCluney |
| Planificador de cuentas | Adrian Hinds |
| Director de cuentas | Paul Matuszczyk |
Más creaciones
VER TODOBehold
- MARCA:
- Samsung Galaxy S23 Ultra
- AGENCIA:
- RSA Films
100 Days of Dark
- MARCA:
- Ford Ranger
- AGENCIA:
- GTB
Find your feel good frames
- MARCA:
- Boots Opticians
- AGENCIA:
- Ogilvy London
Booberang
- MARCA:
- Breast Cancer Care
- AGENCIA:
- Leo Burnett
If Santa was a woman, could she do the job?
- MARCA:
- Anomaly
- AGENCIA:
- Anomaly New York
BRAVIA drome
- MARCA:
- Sony Bravia
- AGENCIA:
- Fallon
Chopper
- MARCA:
- Bud Light
- AGENCIA:
- adam&eveDDB