| Título | Date |
| Agencia | Baumann Ber Rivnay Saatchi & Saatchi |
| Campaña | Long Lasting Flavor - MUST |
| Anunciante | Elite Confectionery |
| Marca | MUST Last Long |
| Posted | Marzo 2010 |
| Sector Empresarial | Chicles |
| Lema | With the long long long lasting flavor! |
| Sinopsis | To communicate the long-lasting flavour of MUST Long Last chewing gum, BBR Saatchi & Saatchi Tel Aviv created this TV ad which parodies a 'long-lasting relationship between a man and his chewing gum. |
| Medio | Televisión |
| Duración | |
| Mercado | Israel |
| Responsable de la creación | Yoram Levi |
| Director creativo | Nadav Pressman |
| Director artístico | Michal Gonen |
| Responsable de conceptos / redactor | Ori Slonim |
| Responsable de conceptos / redactor | Tomer Reuveni |
| Director de cuentas | Idit Zukerman |
| Jefe de cuentas | Roni Hershman |
| Jefe de cuentas | Rivi Peled |
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