Carmel Wineries - "Foodography (Board)"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

Premios

10268

Marca: Carmel Wineries
País: Israel

Anunciante: Carmel Wineries

Título	Foodography (Board)
Agencia	BBR Saatchi & Saatchi
Campaña	Foodography
Anunciante	Carmel Wineries
Marca	Carmel Wineries
Fecha de primera difusión/publicación	2015 / 4
Sector Empresarial	Vinos, cavas
Sinopsis	If like Carmel Wineries you are one of the largest and oldest wineries in the country How do you get through to an entirely new generation of consumers?You know, the ones who like to kick back a few cocktails rather than wine. The Foodies: Youngsters who experience food through the lens of a smartphone. Our answer: FOODOGRAPHY: A series of unique and unforgettable live dining events, that doubled as photography workshopsand at the center of which lie two first-of-a-kind dishes created to capture the perfect shot of gourmet food through a smartphone.
Filosofía	Working together with a ceramic artist, we created the world's first Instagram dishes.The 360 - A revolving platform designed for shooting beautiful video footageThe Limbo - Designed for shooting still photography and cutting out background interference.Then in cooperation with one of the country's most talented chefs, we crafted a menu inspired by wine. A five course dinner that would be plated and served exclusively in the world's first Instagram dishes. To complete the experience we invited the country's best food photographer to teach our guests the art of Foodography. And last but not least we made sure to invite some special guests that would help get the word out to foodies. Our guest list included: 2 Michelin Star Chefs \| Renowned Local Food bloggers \| Food Critics \|Newspaper & Television Journalists \| Top Wine Critics Israeli Foodies loved the experience and we hope you will too!
Medio	Case Study
Duración	113 seconds
Chief Executive Officer (CEO)	Yossi Lubaton
Director creativo	Nadav Pressman
Creative Director	Eran Nir
Director artístico	Shirley Eva Bahar
Responsable de conceptos / redactor	Liron Cohen
Director artístico	Ori Hasson
UX and Interaction Expert	Gal Mamalya
VP Production/Content	Dorit Gvili
Productor digital	Maya Palmon
Account Group Head	Shani Shaul Vengosh
Jefe de cuentas	Michal Popov
VP Strategic Planning	Shai Nissenboim
Strategic Planning Information Specialist	Eva Hasson
Productor	Alon Shmoelof
Video Editor	Dan Deutsch
Traffic Co/Ordinator	Ronit Doanis
Chef	Meir Adoni
Food Photographer	Dan Peretz
Ceramic Artist	Adi Nissani
PR Coordinator	Orly Segal