Marcos Kotlhar
Executive Creative Director at BBDO New York
New York, Estados Unidos
TítuloHP Photoball
Agencia
Campaña Making Memories Last
Anunciante Hewlett-Packard
Marca HP
PostedMarzo 2013
Sector Empresarial Electrónica doméstica y audiovisual
Sinopsis HP presented the new strapline "Making Memories Last" by creating an interactive experience during São Paulo's biggest music fest. The HP Photoball was equipped with a wi-fi antenna and a HD camera, registeringfan's reaction from an entirely new point of view. These images were transmitted in real time to the stage, FB fan page, and to over 3 millions viewers via live online broadcast.
Medio Ambient
Duración
Mercado Brasil
Director ejecutivo de creación
Director ejecutivo de creación
Director creativo
Director creativo
Director artístico
Director artístico
Responsable de conceptos / redactor

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