|Campaña||Making Memories Last|
|Sector Empresarial||Electrónica doméstica y audiovisual|
|Sinopsis||HP presented the new strapline "Making Memories Last" by creating an interactive experience during São Paulo's biggest music fest. The HP Photoball was equipped with a wi-fi antenna and a HD camera, registeringfan's reaction from an entirely new point of view. These images were transmitted in real time to the stage, FB fan page, and to over 3 millions viewers via live online broadcast.|
|Director ejecutivo de creación||Marcello Serpa|
|Director ejecutivo de creación||Luiz Sanches|
|Director creativo||Marcos Medeiros|
|Director creativo||André Kassu|
|Director artístico||Guiga Giacomo|
|Director artístico||Marcos Kotlhar|
|Responsable de conceptos / redactor||Ricardo Wolff|
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