Mihnea Gheorghiu
Global executive creative director at Publicis Italy
Milan Area, Italy, Italia
TítuloThe (RE) collection 2
Agencia
Campaña The (RE) collection
Anunciante Diesel
Marca Coca-Cola/Diesel
PostedSeptiembre 2019
Sector Empresarial Ropa
Sinopsis (Lengua original) URL: https://dieselbin.store/
 
This Autumn, two iconic brands, Diesel and Coca-Cola, have joined forces to create The (Re)Collection; a beautifully crafted capsule collection incorporating recycled materials. 
 
Diesel, known for provoking its audience with irony, boldness and its ability to challenge conformity and Coca-Cola, known for celebrating togetherness and inclusivity, teamed up to merge their DNA and create a remarkable collaboration. The range incorporates materials such as recycled PET derived from plastic bottles and recycled cotton, to create a fresh, modern interpretation of Diesel’s casual-wear aesthetic combined with Coca-Cola’s iconicity to make a statement. 
 
Medio Prensa y publicaciones
Duración
Global Chief Creative Officer
Chief Creative Director
General Manager
Director creativo
Director creativo
Supervisora creativa
ACD
ACD
Responsable de conceptos / redactor
Director artístico
Diseñador
Account Director, Social Media
Ejecutivo de cuentas
Global Strategic Planning Director
Head of Digital
Media Manager
Responsable de la producción
Productor
Productor
Comprador de arte
Director creativo
Fotógrafo
Productor ejecutivo
DOP Assistant
Stylist Assistant
Casting Director
Makeup artist
Hairdresser
Decorador

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