Fabian Aumiller
Berlin, Alemania
TítuloCello Challenge
Agencia
Campaña Cello Challenge
Anunciante Berliner Philharmonie GmbH
Marca Berliner Philarmonie
PostedJulio 2008
Sector Empresarial Cultura, ocio y deporte
Sinopsis Most fans of classical music are wealthy, well-educated, and old. That's why the Berliner Philharmoniker took a new approach to make friends among young people. They launched an online game on their website, where visitors take the role of a Cello Player. The game spread like wildfire, with zero media buy. Sales for chamber concerts went up.
Medio Interactivo
Mercado Alemania
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Director artístico
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Responsable de conceptos / redactor
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Responsable de cuentas de agencia

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