|Agencia||Scholz & Friends Berlin GmbH|
|Anunciante||Berliner Philharmonie GmbH|
|Sector Empresarial||Cultura, ocio y deporte|
|Sinopsis||Most fans of classical music are wealthy, well-educated, and old. That's why the Berliner Philharmoniker took a new approach to make friends among young people. They launched an online game on their website, where visitors take the role of a Cello Player. The game spread like wildfire, with zero media buy. Sales for chamber concerts went up.|
|Director creativo||Mario Gamper|
|Director artístico||Patricia Stolz|
|Diseñador gráfico||Annika Stierl|
|Responsable de conceptos / redactor||Kathrin Schmitz|
|Responsable de cuentas de agencia||Mandy Tschoepe|
|Responsable de cuentas de agencia||Inga Moeller|
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