Mohamed BARECHE
Executive Creative Director at Horizon FCB
Dubaï, Emiratos Árabes Unidos
TítuloWithout "but"
Agencia
Campaña Without "but"
Anunciante Maggi
Marca Nestle
Fecha de primera difusión/publicación 2019 / 10
Sector Empresarial Comida
Sinopsis Maggi launches the withoutbuts movement to encourage women to live a healthier life, without leaving any restraint, excuses or obstacles to block their way.
A smart way to make the public aware that by simply giving up the word "but" one can access a healthy and balanced lifestyle.
This moving and spectacular manifesto features 5 women, kickboxer, architect, yogi, visually impaired or widowed, who through their personal experiences, will free themselves from the weight of the word "but".

A campaign relayed on social networks by a hashtag #noexcuses, 5 stories testimonials and recipes tips.
Medio Web Film
Duración
Director ejecutivo de creación
Director creativo
Director artístico
Director artístico
Responsable de conceptos / redactor
Planning Director

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