|Título||Museum of Contemporary Art|
|Agencia||Leo Burnett Toronto|
|Campaña||Museum of Contemporary Art|
|Anunciante||Museum of Contemporary Art|
|Marca||Museum of Contemporary Art|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Festivales, museos|
|Filosofía|| Contemporary art is often misunderstood and underappreciated. When tasked with getting people to attend the relaunch of the Museum of Contemporary Art (MOCA), we had to get them to see contemporary art, the museum and its opening differently.|
To drive visits opening weekend, we created a location-based campaign that challenged people to break routine and experience something different at MOCA, in tandem we rebranded the new museum.
The campaign drove more than 11,000 visitors in the opening weekend and achieved 40% of MOCA’s yearly attendance numbers within the first 3 months.
|Medio||Packaging, marcas y diseño|
|Responsable de la creación||Judy John|
|Creative Director||Lisa Greenberg|
|Creative Director||Steve Persico|
|Creative Director||Anthony Chelvanathan|
|Responsable de conceptos / redactor||Steve Persico|
|Director artístico||Anthony Chelvanathan|
|Design Director||Man Wai Wong|
|Design Director||Ryan Crouchman|
|Designer||Man Wai Wong|
|Agency Production Director||Franca Piacente|
|Agency Producer||Tania Gaudio|
|Agency Producer||Sabrina DeLuca|
|Agency Producer||Alex Postans|
|Print Producer||Carly Price|
|Group Account Director||Allison Litzinger|
|Group Account Director||Allison Ballantyne|
|Ejecutivo de cuentas||Dorota Wierzbicki|
|Jefe de cuentas||Milly Benko|
|Jefe de cuentas||Wendy Richardson|
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