Warburtons Limited - "Hughie Crumpets"

WCRS

WCRS London, Reino Unido

10244

Título	Hughie Crumpets
Agencia	WCRS
Campaña	From Our Family to Yours
Anunciante	Warburtons Limited
Marca	Warburtons Limited
Fecha de primera difusión/publicación	2013 / 1
Producto	Crumpets
Sector Empresarial	Bizcochos, pan, galletas de centeno
Lema	From our Family to yours
Sinopsis	The new campaign focuses on the Warburtons breakfast range and will be spearheaded by three TV commercials. Each spot tells a different story of someone taking the time to write to “Dear Jonathan Warburton” about one of his delicious products, explaining the often incredible effect it is having on their life. Each ad focuses on a key product; Warburtons Crumpets, Warburtons Half & Half loaves and rolls, and Warburtons Soft White Farmhouse loaf.
Problema	The campaign inspiration came from the discovery that Jonathan Warburton (a fifth generation family member) receives a huge volume of personal correspondence from the public every week about his bakery products. Who’d have thought people felt so passionately about crumpets?
Medio	Televisión
Duración	41 seconds
Productora	Velocity Films
Postproducción	MPC LDN
Director creativo	Billy Faithfull
Miembro del equipo creativo	Naz Nazli
Miembro del equipo creativo	Rob Welch
Productor de la agencia	Jack Bayley
Media Agency	Mindshare
Realizador	Anton Visser
Productor de la productora	Zayd Halim
Director de fotografía	Peter Titchauser
Montador	Antony Lee Martin
Montador	Simon Wilcox
Sonido	Munzie Thind
Postproducción	Deliverance Post Production
Música	Jonathan Goldstein