Título | Hughie Crumpets |
Agencia | WCRS |
Campaña | From Our Family to Yours |
Anunciante | Warburtons Limited |
Marca | Warburtons Limited |
Fecha de primera difusión/publicación | 2013 / 1 |
Producto | Crumpets |
Sector Empresarial | Bizcochos, pan, galletas de centeno |
Lema | From our Family to yours |
Sinopsis | The new campaign focuses on the Warburtons breakfast range and will be spearheaded by three TV commercials. Each spot tells a different story of someone taking the time to write to “Dear Jonathan Warburton” about one of his delicious products, explaining the often incredible effect it is having on their life. Each ad focuses on a key product; Warburtons Crumpets, Warburtons Half & Half loaves and rolls, and Warburtons Soft White Farmhouse loaf. |
Problema | The campaign inspiration came from the discovery that Jonathan Warburton (a fifth generation family member) receives a huge volume of personal correspondence from the public every week about his bakery products. Who’d have thought people felt so passionately about crumpets? |
Medio | Televisión |
Duración | |
Productora | Velocity Films |
Postproducción | MPC LDN |
Director creativo | Billy Faithfull |
Miembro del equipo creativo | Naz Nazli |
Miembro del equipo creativo | Rob Welch |
Productor de la agencia | Jack Bayley |
Media Agency | Mindshare |
Realizador | Anton Visser |
Productor de la productora | Zayd Halim |
Director de fotografía | Peter Titchauser |
Montador | Antony Lee Martin |
Montador | Simon Wilcox |
Sonido | Munzie Thind |
Postproducción | Deliverance Post Production |
Música | Jonathan Goldstein |