Ryan Paikin
Montador at 7Flims
Johannesburg, Sudáfrica
TítuloAMG Growls
Agencia
Campaña AMG Growls
Anunciante MERCEDES-BENZ
Marca AMG
PostedAgosto 2018
Sector Empresarial Automóviles
Sinopsis Entry Summary;Almost every road user in South Africa has experienced a cop looking for a bribe.;We recreated this familiar scene but with an AMG at the heart of the story and an;unexpected twist.;Brief Explanation;The (unbranded) piece of content sees a South African traffic officer approach the driver of the Mercedes-AMG. At first it seems like the officer might ask for a bribe (filmed in such a way so as to look like an organic piece of content, as well as bribery being common in South Africa), but instead, the officer walks around the car admiring it. He then asks the driver to rev the car so he can hear “the beautiful sound”, before attempting to mimic the AMG’s distinctive growl. The cop and driver share a laugh.
Medio Redes Sociales
Duración
Más información
Account Management
Director artístico
Brand Management
Responsable de la creación
Cinematografia
Cinematografia
Montador
Director ejecutivo de creación
Productora
Strategist
Responsable de conceptos / redactor
Chief Creative Officer Mike Schalit
Executive Creative Director Brad Reilly
Art Director, Director, Cinematographer Steven Tyler
Copywriter, Director, Cinematographer Kyle Jacobson
Strategic Planner Michael Blunden
Client Director Ryan Livie
Editor Ryan Paikin
Producer Vuyi Seme
Entrant Company NET#WORK BBDO
Idea Creation NET#WORK BBDO
Production NET#WORK BBDO
PR BYDESIGN COMMUNICATIONS
Media Placement BYDESIGN COMMUNICATIONS

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