|Sinopsis||Entry Summary;Almost every road user in South Africa has experienced a cop looking for a bribe.;We recreated this familiar scene but with an AMG at the heart of the story and an;unexpected twist.;Brief Explanation;The (unbranded) piece of content sees a South African traffic officer approach the driver of the Mercedes-AMG. At first it seems like the officer might ask for a bribe (filmed in such a way so as to look like an organic piece of content, as well as bribery being common in South Africa), but instead, the officer walks around the car admiring it. He then asks the driver to rev the car so he can hear “the beautiful sound”, before attempting to mimic the AMG’s distinctive growl. The cop and driver share a laugh.|
|Account Management||Ryan Livie|
|Director artístico||Steven Tyler|
|Brand Management||Selvin Govender|
|Responsable de la creación||Mike Schalit|
|Director ejecutivo de creación||Brad Reilly|
|Responsable de conceptos / redactor||Kyle Jacobson|
|Chief Creative Officer||Mike Schalit|
|Executive Creative Director||Brad Reilly|
|Art Director, Director, Cinematographer||Steven Tyler|
|Copywriter, Director, Cinematographer||Kyle Jacobson|
|Strategic Planner||Michael Blunden|
|Client Director||Ryan Livie|
|Entrant Company||NET#WORK BBDO|
|Idea Creation||NET#WORK BBDO|
|Media Placement||BYDESIGN COMMUNICATIONS|
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