Lexus - "Window Shopping"

Team One

Team One Los Angeles, Estados Unidos

11149

Título	Window Shopping
Agencia	Team One
Campaña	Lexus L/Certified
Anunciante	Lexus
Marca	Lexus
Posted	Septiembre 2016
Sinopsis	To elevate Lexus’ certified pre-owned vehicles above others in the category, Team One and Lexus created an all new program "L/Certified". To promote L/Certified, we created “Window Shopping” to show what savvy luxury car shoppers have been wise to for a long time – the advantages of buying a certified pre-owned model. The spot shows a couple gazing at different Lexus models behind the windows during a nighttime stroll. They magically push through the glass and step into their new, luxurious lives, accompanied by classy outfits and bold makeup—a more stylized version of themselves so as to mimic the body of the cars.
Medio	Televisión
Duración	31 seconds
Director creativo	Phil Henson
Director creativo	Kathryn McFarlane
Director artístico	Drew Shook
Director del grupo de creación	James Hendry
Responsable de la creación	Chris Graves
Responsable de conceptos / redactor	Brittany Benz
Productora	Gentleman Scholar
Productor	Kerry Ko
Productor ejecutivo	Sam Walsh
Director de cuentas	Greg Sandberg
Jefe de cuentas	Andrew Crawford
Montador	Bryan Cook
Montador	Gabriel Diaz
Jefe de cuentas	Sandra Flores
Assistant Account Executive	Amy Reeves
Montador	Bryan Cook
Realizador	William Campbell
Realizador	Will Johnson
Productor ejecutivo	Rachel Kaminek
Productor	Kristen Noll
Productor	Richard Kaylor
Música	MoPhonics
Productor ejecutivo	Shelley Altman
Productor	Colette Huemer
Director creativo	Stephan Altam