|Título||The Wake-up call from Hamar|
|Campaña||The Wake-up call from Hamar|
|Marca||The National Lottery|
|Sector Empresarial||Medios de comunicación, publicidad, edición y producción|
|Sinopsis||Norwegians loves Lotteries, and if they win, they get a phone call from Hamar.But the thrilling sensation of waiting for a phone call from Hamar is hard to describe to those who have never bought a ticket, or forgotten how it feels. So we gave everyone a try.With «the wake up call from Hamar» 12% of Norways population ended up scheduling a wake-up call from the famous Hamar phone, every morning for five days, with the chance to wake up to a million kroner.By taking our tradition for calling people, and making it into a wake-up service, we demonstrated what our lotteries are about, and made the brand experience directly accessible for everyone.Playing well with our slogan: Give your dream a shot.|
|Problema||The Wake Up Call from Hamar - a wake-up call from the famous Hamar phone, every morning for five days, with the chance to wake up to a million kroner.|
|Responsable de conceptos / redactor||Jonas Grønnern|
|Director artístico||Lars Kristian Harveg|
|Web designer||Christopher Køltzow|
|Director artístico||Sebastian Rasch|
|Responsable de conceptos / redactor||Mads Krogh|
|Jefe de cuentas||Lars Mitlid|
|Responsable de cuentas de agencia||Cecilie Thue|
|Productor digital||Cecilie Fasbender|
|Diseño digital||Thomas Fuglem|
|After Effects||Kyril Dementiev|
|Sound Designer||Kim Jensen|
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