Beate Tangre
Partner & Exec. Producer at Tangrystan Productions AS, Oslo
Bergen, Noruega
TítuloThe Wake-up call from Hamar
Agencia
Campaña The Wake-up call from Hamar
Anunciante Norsk Tipping
Marca The National Lottery
PostedNoviembre 2019
Sector Empresarial Medios de comunicación, publicidad, edición y producción
Sinopsis Norwegians loves Lotteries, and if they win, they get a phone call from Hamar.But the thrilling sensation of waiting for a phone call from Hamar is hard to describe to those who have never bought a ticket, or forgotten how it feels. So we gave everyone a try.With «the wake up call from Hamar» 12% of Norways population ended up scheduling a wake-up call from the famous Hamar phone, every morning for five days, with the chance to wake up to a million kroner.By taking our tradition for calling people, and making it into a wake-up service, we demonstrated what our lotteries are about, and made the brand experience directly accessible for everyone.Playing well with our slogan: Give your dream a shot.
Problema The Wake Up Call from Hamar - a wake-up call from the famous Hamar phone, every morning for five days, with the chance to wake up to a million kroner.
Medio Case Study
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