TikTok - "#CreateForGood"

The Classic Partnership Advertising Dubai, Emiratos Árabes Unidos

4160

Título	#CreateForGood
Agencia	The Classic Partnership Advertising
Campaña	#CreateForGood
Anunciante	TikTok
Marca	TikTok
Fecha de primera difusión/publicación	2019 / 8
Sector Empresarial	Otros servicios en línea
Sinopsis	TikTok challenges are extremely popular across the platform, garnering engagement from key influencers and generating billions of views. We made use of this to create a unique TikTok challenge that taught people the basics of sign language. Popular regional celebrities spread the message and took part in the challenge raising awareness on the importance of sign language for 20 million hearing and speech impaired individuals across the Middle East and North Africa. Turning one of the world's most popular social platforms truly social and inclusive towards one and all.
Medio	Redes Sociales
Duración	118 seconds
Sound Company / Music Company	Soundstruck
Director ejecutivo de creación	Alok Gadkar
Creative Group Head - Design	Mangesh Zemse
Creative Group Head - Copy	Anshuman Bhattacharya
Senior Copywriter	Sawsan Salameh
Responsable de conceptos / redactor	Anshuman Bhattacharya
Director artístico	Abhay Chawak
Director artístico	Mangesh Zemse
Responsable de cuentas de agencia	Kyra Qureshi
General Manager	Rahul Kantharia
Productor ejecutivo	Vitthal Deshmukh
Director de producción	Zohra Ameen
Compositor de música	Charles El Soueidi
Montador	Shibesh K Chandaran
Animación	Tarun Ghosh
Marketing Manager	Mohamed Fouad