Rafael Rizuto
Executive Creative Director at 180LA
Santa Monica, Estados Unidos
TítuloThe Text
Agencia
Campaña #TrueFriendship (#VerdaderoAmigo)
Anunciante Coca-Cola Company
Marca 46664/Coca-Cola
Fecha de primera difusión/publicación 2015 / 7
Sector Empresarial Bebidas gaseosas
Lema #TrueFriendship (#VerdaderoAmigo)
Sinopsis This short film is directed by Oscar-winning screenwriter ("Milk) and LGBT activist, Dustin Lance Black. The film addresses loyalty and friendship while addressing the delicate subject of teen homosexuality.
The messaging encourages teens to take a stand against bullying and to choose friendship over cruelty.
“I’m proud to have worked with Coca-Cola on their ‘Crossroads’ series of films because at their core each helps demonstrate how choosing the path of compassion at crucial moments paves the way to true friendship and happiness,” said Black. “’The Text’ was perhaps the most personal for me to direct. As an artist, I feel I have a responsibility to share the stories of who LGBT people truly are in order to dispel any atmosphere of fear that might prevent LGBT people from sharing their lives openly.” 
Medio Web Film
Duración
Más información https://www.youtube.com/user/cocacola
Music Supervision
VFX
Original Score Composer
Illustrator/Retoucher
Montador
Música
Director ejecutivo de creación
Director creativo
Director del grupo de creación
Responsable de la creación
Realizador
Director de proyectos
Director de cuentas
Ejecutivo de cuentas
Chief Strategy Officer
Música One Direction
Strategist
Director artístico
Responsable de conceptos / redactor
Diseñador
VP of Distribution
Head of Development, POD Entertainment
Business Affairs Director
VP Production
Co-Director of Client Services
Director of Marketing/PR
Senior Film Producer
Trailer and Interactive Editor
Poster Designer
Sr Production Designer
Productora
Director de fotografía
Productor de la productora
Productor de la productora
Montaje

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