*Led a three person team to create a three-week online advertising campaign for Romano’s Catering in Philadelphia, Pennsylvania using Google AdWords
*Managed campaigns on a daily basis and delegated specific tasks to each team member to ensure objectives were reached
*Semi-finalist - campaign was in the top 100 out of 3,000 total campaigns.
•Led the team in conducting both secondary and primary research for a campaign for State Farm targeted at 18-25 year olds
•Developed key target segmentation strategies that influenced the structure of the campaign
•Selected to be a presenter at Districts for the National Student Advertising Competition on May 1, 2010
•Developed a marketing plan for About Faces Day Spa and Salon that proposed methods to improve the company’s ability to attract clients, retain clients, and encourage service crossover. The plan was presented to and approved by the client
•Presented strategic media placement suggestions as part of a case study for the 2010 Music and Arts Branding Campaign. These suggestions were implemented
•Participated in client meetings, photo shoots and radio recordings as part of the account management team
•Analyzed Senate hearings and wrote summaries for a weekly briefing distributed to program directors throughout the U.S.
•Compiled briefing books for the Chief of NRCS, branch chiefs, and program directors to be referenced during Congressional hearings regarding the 2007 Farm Bill