Jenny Travers
Director of Business Development at DDB New Zealand
Auckland, Nueva Zelanda
TítuloWelcome To The Other Side
Campaña Welcome To The Other Side
Anunciante Lion Pty Ltd
Marca Steinlager
Fecha de primera difusión/publicación
Sector Empresarial Cervezas, sidras, cervezas ligeras
Sinopsis New Zealand beer brand, Steinlager has taken the best New Zealand ingredients and combined them with Japanese brewing mastery to make a new beer - Tokyo Dry. To launch Tokyo Dry we followed the ethos of the beer by combining New Zealand ‘ingrediants’ in the form of the world champ NZ hip-hop dance group ‘The Bruddas’ - and the Japanese mastery of origami, bonsai, sushi, pottery, Japanese calligraphy, robotics and neon lighting, to create a film that ran online, on TV and in cinema. In the film The Bruddas dance in various locations around Tokyo. Using Motion Capture and dynamic simulations they change into different CGI avatars as they dance to represent all the different types of Japanese Mastery.
Medio Televisión y Cine
Responsable de la creación
Director ejecutivo de creación
Director creativo
Director creativo
Productor ejecutivo agencia
Agency TV Producer
Productor de la agencia
Lead Business Partner
Director of Business Development
Business Manager
Planning Director
Planning Director
Productor ejecutivo
Director de fotografía
Online Artist
Offline Editing
Compositor de música
Ingeniero de sonido

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