| Título | Tomatoes |
| Brief | This campaign shows that print is alive and well by using it in a fresh way, while also promoting the fresh products at Aldi Supermarkets. It worked by visiting a newspaper's offices to wrap fruit on the spot in an actual page from that day's paper, quickly shoot it, and then turn it into an ad next to the page concerned. |
| Agencia |
McCann Barcelona
|
| Campaña |
Fresh Prints
|
| Anunciante |
Aldi
|
| Marca |
Aldi
|
| Fecha de primera difusión/publicación |
2018 / 5
|
| Sector Empresarial | Grandes almacenes, supermercados
|
| Sinopsis | We published a series of pages in real time, something that was only possible with digital media. How? We coordinated this action with a couple of newspapers to get the freshest news at 9:00pm. We printed this and used it to wrap our fresh products, we took a picture, made our ad and sent it to presses before 11:00pm, when they get started. Accomplished: Our fresh product launched right next to the news that it was wrapped with, and we proved that printed press its more alive than it ever was. |
| Medio |
Prensa y publicaciones
|
| Media Agency |
Havas Barcelona
|
| Director ejecutivo de creación |
Jon Lavin
|
| Director ejecutivo de creación |
Raquel Martínez
|
| Director ejecutivo de creación |
maite carrillo
|
| Director creativo |
Fernando Cerezo
|
| Director creativo |
Jaume Rufach
|
| Director creativo |
Eduard Cubel
|
| Director artístico |
Fernando Cerezo
|
| Director artístico |
Max Gener
|
| Responsable de conceptos / redactor |
Monica Moro
|
| Responsable de conceptos / redactor |
Jon Lavin
|
| Account Management |
Eva Soler
|
| Account Management |
Kelya Rodríguez
|
| Productora |
CRAFT
|
| Director de fotografía |
Pere Pascual
|
| Productor de la agencia |
Sara Cuadrado
|
| Productor de la agencia |
Raquel Aguinaga
|
| Responsable de la creación |
Monica Moro
|
| General Creative Director |
Marta Lluciá
|
| President of Creative Leadership Europe |
Adrian Botan
|
