| Título | Designers Front |
| Título (Lengua original) | Designers Face (anglais) |
| Agencia |
Publicis Conseil
|
| Campaña |
Unforgettable
|
| Anunciante |
Renault
|
| Marca |
Renault
|
| Fecha de primera difusión/publicación |
2012 / 9
|
| Sector Empresarial | Automóviles
|
| Sinopsis | Born in 1990, Clio has become an iconic model of the Renault brand, which throughout its history has affirmed its leadership thanks to powerful campaigns. Without breaking with its foundations, the New Renault Clio represents a true revival which will definitely make a lasting impact. Inspired by the ‘DeZir’ (concept car), the New Renault Clio asserts a style full of sensuality that will leave no one indifferent. To promote the launch of the New Renault Clio, Publicis Conseil is launching a high‐impact campaign to accompany the car’s official unveiling to the general public at the 2012 Paris Motor Show. Naturally, this launch campaign will capitalize on the seductive power of its new design. It is a car you fall head over heels in love with and that no one will soon forget, as expressed in the campaign tagline: ‘You’ll always remember the first time. New Renault Clio’. |
| Medio |
Prensa y publicaciones
|
| Responsable de cuentas de agencia |
Hélène Duvoux-Mauguet
|
| Responsable de cuentas de agencia |
Zina Ayari
|
| Responsable de cuentas de agencia |
Carine de Oliveira
|
| Responsable de cuentas de agencia |
Laure Maisonneuve
|
| Responsable de cuentas de agencia |
Marie-Elise Archambaud
|
| Responsable de cuentas de agencia |
Claire Roy-Thermes
|
| Responsable de cuentas de agencia |
Patrick Lara
|
| Director ejecutivo de creación |
Olivier Altmann
|
| Director de publicidad |
Amélie Bannel
|
| Director de publicidad |
Andreea Culcea
|
| Director de publicidad |
Dominique Musset
|
| Director de publicidad |
Bruno Travade
|
| Director de publicidad |
Stephen Norman
|
| Director artístico |
Charles Guillemant
|
| Responsable de conceptos / redactor |
Thibault Froment
|
| Productora |
Elysian Fields
|
| Realizador |
Benedict Redgrove
|
| Print Producer |
Jean‐Luc Chirio
|
| Print Producer |
Soone Riboud
|
