INCUCAI x Sony Music - "Through Your Eyes (Spanish)"

VML (formerly WT)

VML (formerly WT) Buenos Aires, Argentina

Premios

14845

This ad is part of the ACT Responsible Collection

Marca: INCUCAI x Sony Music
País: Argentina

Anunciante: INCUCAI

Título	Through Your Eyes (Spanish)
Agencia	VML (formerly WT)
Campaña	Through Your Eyes
Anunciante	INCUCAI
Marca	INCUCAI x Sony Music
Fecha de primera difusión/publicación	2020 / 2
Sector Empresarial	Donación de sangre/órganos
Filosofía	To encourage corneas donations, Wunderman Thompson, a WPP agency, Sony, and the renowned Argentine musician Dante Spinetta created a video clip in collaboration with INCUCAI (Argentina´s best known NGO for organ donation). The video can only be seen on mobile devices if it is aimed at the eyes of another person. When you don't aim it directly at another person’s eyes, the images are blurred, and the person sees saturated colors and shadows. Through this technological and artistic innovation, Wunderman Thompson Argentina seeks to raise awareness of the difficulty faced by those awaiting a corneal transplant and the importance of donating. Using the hashtag #XTUSOJOS, Wunderman Thompson Argentina designed and developed the project, in collaboration with Tokyyto who designed exclusive Instagram filters. This artist created the world's most used filters in social networks, and he decided to take part in the initiative so that all those who wish to support the dissemination of the message can upload their stories using these visual adaptations.
Medio	Case Study
Duración	38 seconds
Más información	WWW.THROUGHYOUREYES.SITE
Regional Chief Creative Officer	Dany Minaker
Regional Chief Creative Officer	Patán Tarazaga
Director creativo	juan ignacio calvo
Director creativo	Matias Martty
Responsable de conceptos / redactor	Nicolas De Michele
Director artístico	Francisco Cerutti
Diseñador	Federico Alfonso
Responsable de la producción	Maite Orlievsky
Social Media Strategy	Gabriela Gardini
Director de cuentas	Carolina Graziano
Director de cuentas	Sofi Amestoy
Technology Director	Mercedes Aizawa
Technical Lead	Javier Corra
Developer	Pablo Mendoza
Project Manager Lead	Bárbara Laffue
Director de proyectos	Julián Leonetti
Qa Team	P. Lopez Reyes
Qa Team	J. Laurito
Communications Director	Roxana Fontana
Public Relations	Ale Routurou
Public Relations	Pablo Rabotnikof
Digital Marketing Director	Anibal Marquez
Managing Director	Damian Amato
Managing Director	Agustin Sarricchio
PR Agency	AdverPR
PR Director	Natalia Rodoni
PR Account Director	Silvina Caballero
Productora	The Movement
Realizador	Renderpanic
Realizador	AGUSTIN ALBERDI
Productor ejecutivo	Juan Manuel Cuervo
Filter Design	Tomas Tokkyto Posse
Social Media Agency	Media Lab