Australian Defence Force - "VRecruitment"

Finch

Finch Sydney, Australia

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11902

Marca: Australian Defence Force
País: Australia

Anunciante: Australian Defence Force

Título	VRecruitment
Agencia	Finch
Campaña	VRecruitment
Anunciante	Australian Defence Force
Marca	Australian Defence Force
Posted	Noviembre 2017
Sector Empresarial	Empleo de los funcionarios, de la policía y del ejército
Filosofía	To maintain capabilities in line with innovations in technology, the Australian Defence Force (ADF) needs to recruit smart thinkers. The problem is the next generation doesn’t see the military as a smart career. Their misconceptions are often based on the entertainment they see, which shows the military as being all about combat. The truth is the ADF is a progressive military with over 200 job roles, not just combat. So before we can recruit them, we have to change their perceptions. Category 5 is a true VR experience that puts potential candidates’ problem-solving skills and misconceptions to the test. And as players learn about us, we learn about them, through real-time data analysis. Based on how they play, the data is used to generate unique in-game job recommendations, personalise post-game communications, and give specialist recruiters the ability to single out higher-value candidates sooner. More than a VR experience, Category 5 is a next-generation recruitment platform that doesn’t just reach the new generation, it changes their perceptions about a career in the military.
Medio	Interactivo
Duración	119 seconds
Agency	Havas Sydney
Account Director	Tim Barrett
Director de Cuentas Digital	Christina Werakso
Responsable de cuentas de agencia	Kate Spencer-Smith
Digital Strategy Director	Bohdi Lewis
Strategist	Ed Scrivens
Managing Director	Dan Smith
Director ejecutivo de creación	Seamus Higgins
Director ejecutivo de creación	Stuart Turner
Digital Creative Director	Gustavo Vampre
Digital Creative Director	Josh Bryer
Responsable de conceptos / redactor	Alex Bolderoff
Director artístico	Helen King
Head of Design	Darren Cole
Designer	Nic Adamovich
Deisgner	Amanda Picman
Deisgner	Michael Macgregor
Print Team Lead	Thea Clausen
Producer	Hazel Gibson
Director of Applied Technology	Emad Tahtouh
Development Lead	Hamish Pain
Game Design	Hamish Pain
Visual Lead	Andrew Timms
Game Design	Andrew Timms
Technology Production Assistant	Cara Szabo
Applied Technologist	Patrick Barnes
Developer	Levi Jacobsen
3D Artist	Benjamin Bray
3D Artist	James Hurlock
3D Artist	Tyler Hinde
VFX Artist	Jonte Wendt
VFX Artist	Quade Biddle
Empresa de creación sonora	Nylon Studios Sydney
Ingeniero de sonido	Stuart Welch