Achim Rietze

Achim Rietze

Strategy Lead ZOO EMEA at Google
Hamburg, Alemania

Sumario

Achim Rietze is Strategy Lead at the ZOO EMEA - Google’s creative think tank for brands and agencies - a team of highly experienced strategists, creatives and technologists, whose passion is to help define the future of marketing in a digital world.

The ZOO collaborates with brands and agencies to use Google’s technology and platforms in new, exciting and unexpected ways. And is present in 16 Google offices around the world.

In 2001, Achim started his career at the global agency network Y&R, before joining Jung von Matt in 2006 for four years. According to the Big One the "Most-awarded creative agency across all media and the world“ in 2007. Later he founded his own strategy unit and was member of board at LLR, a Jung von Matt spin-off, that directly won 9 Lions at Cannes in the first year and became "Newcomer Agency of the Year 2009" in Germany. In 2015 he arrived at Google.

Throughout his career Achim worked on global clients like Mercedes-Benz, Unilever, Philip Morris, Panasonic and Subway. Exploiting the full potential of today's ecosystem for brands.

The 41-year old strategist is engaged at the APG Germany for 10 years and represented the interests of the planning community as member of board in 2013. He has a trackrecord of 27 effectiveness award wins and is a member of juries like the AME at New York Festivals.

Positions

Strategy Lead ZOO EMEA - Google
Google
Alemania
2015 - Presente (5 years 4 months)
Google’s creative think tank for brands and agencies - a team of highly experienced strategists, creatives and technologists, whose passion is to help define the future of marketing in a digital world.

The ZOO collaborates with brands and agencies to use Google’s technology and platforms in new, exciting and unexpected ways. And is present in 16 Google offices around the world.
Head of Strategy - Member of Board
Hamburg, Alemania
2010 - 2015 (5 years)
An integrated creative agency with digital backbone and international clients. The Jung von Matt spin-off was "Newcomer Agency 2009" and directly won 9 Lions at Cannes in the first year. Over 70 employees today and in Top 10 of global AME- and national GWA-Effectiveness-Ranking 2014.

Reporting to Founders.

Key Clients: Mercedes-Benz Vans, Panasonic Europe, Germanwings, Rabobank and Subway.

Key Accomplishments: Founded strategy department. Implemented strategic thinking, collaborative processes and new tools for the agency. Fostered top-to-top relationships with both new and existing clients recruiting new revenue streams. Working in 4 member management board at LLR, creating the optimal structure and agency culture for ongoing business growth. Co-responsible for 16 pitch wins including brands like Panasonic, Subway. Made LLR 2. best agency at GWA Effie 2014.
Planning Director
Hamburg, Alemania
2006 - 2010 (4 years)
According to the "Big One" the "most-awarded creative agency" across all media and the world in 2007. "Independent Agency" of Year 2010 at Cannes. Over 1000 employees today. Number 1 creative agency in German-speaking Europe for 20 years.

Reporting to Chief Strategy Officer.

Key Clients: RWE, Unilever, Havana Club, TUI Travel, Ferrero and Guhl.

Key Accomplishments: Proved leadership skills. Creating industry leading marketing communication strategies. Motivating and managing cross-functional client and agency teams to achieve set goals. Helped clients like RWE to create a cohesive brand experience. Strong in inspiring and directing ideas and working hand in hand with some of the most decorated creatives in the world. Co-responsible for 9 pitch wins including brands like RWE, Havana Club.
Strategic Planner
Frankfurt am Main, Alemania
2001 - 2006 (5 years)
A global network agency with 6500 people in 186 offices in 90 countries. All on a mission to "resist the usual". Strong strategy-driven culture. Founded in 1923. Bringing together specialists from advertising, digital marketing, CRM to event marketing.

Reporting to Head of Planning.

Key clients: Philip Morris, Danone, Jaguar, Land Rover, Lego, Bacardi, Campbell's and Milka

Key Accomplishments: Showed holistic strategy skills. With a broad range of experiences from insight research and ideation facilitation, to experience planning and brand management. Showed ability to grow brands by developing sustainable marketing strategies across countries and multi-faceted communication platforms. Worked in close collaboration with Y&R London and Y&R New York. Co-responsible for 6 pitch wins including Lego and Bacardi.

Experienced with BAV, the largest quantitative, database of brands and consumers. Spanning 16 years, 51 countries, and over 680,000 respondents. Managed the Y&Rchetypes system.

Formación

Venture lab: Virtual entrepreneurship.

2012 (1 year)

Cultural studies and language course.

2005 (1 year)

Master degree in social science in Sociologie

1996 - 2001 (5 years)

Other professional activities

Miami Ad School

Visiting Lecturer
2010 - Presente (10 years 4 months)
The School of Pop Culture Engineering. Training the creative thinkers of the future before the future has happened. For the past 4 years, the Gunn Report named the MAS the best ad schools in the world. Top creatives and strategists prepare people for today's world of marketing. Engaged as lecturer at the legendary 3-month "Planning Bootcamp" as well as speaker at the "Better Strategic Planner" seminar. A top-notch strategy seminar for marketing professionals and executives.

European Association of Communications Agencies, Bruxelles

Awards Jury Member
2017 (1 year)
The EFFIE award, introduced in 1968 by the New York American Marketing Association and now celebrated in almost 40 countries, is the symbol of proven advertising effectiveness and a tribute to the client & agency partnership. It exist to promote excellence in marketing communications among campaigns that have run and can prove effectiveness in at least two European countries.

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