Marco Venturelli
Co-President at Publicis Conseil
Paris, Francia
TítuloORANGE FOOTBALL(S)
BriefAfter 15 years of continued football sponsorship, Orange decided to even further strengthen its proximity to African football. Its new campaign speaks directly to the fans, a mainly young target significantly representative in Orange’s 18 African markets.What is Football(s)? Orange new communication platform showcasing different types of football.Because the “official” football (ie. one that is played on a regulatory football field) isn’t the only one that counts.Every kind of football matters; amateur leagues, amongst friends, family, 2-2, or 4, or 40… with sneakers, sandales or even barefoot.Everyone plays his or her own football. Because at the core of it all, football(s) are driven by one thing: passion.Orange sponsors all of these football(s) and its role is to get fans closer to their passion of football.
Agencia
Campaña ORANGE FOOTBALL(S)
Anunciante Orange International
Marca Orange
PostedNoviembre 2019
Sector Empresarial Comunicación institucional
Sinopsis Orange presents Football(s).During the Africa Cup of Nations Total, Egypt 2019, Orange, as a proud sponsor of the competition, launches its new African football topics related communication platform.
Medio Televisión y Cine
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Director creativo
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Group Account Director
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Account Management
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Account Management
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Planificador estratégico
Productor de la agencia
Productor de la agencia
Productora
Productora
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Brand Director
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