|Brief||After 15 years of continued football sponsorship, Orange decided to even further strengthen its proximity to African football. Its new campaign speaks directly to the fans, a mainly young target significantly representative in Orange’s 18 African markets.What is Football(s)? Orange new communication platform showcasing different types of football.Because the “official” football (ie. one that is played on a regulatory football field) isn’t the only one that counts.Every kind of football matters; amateur leagues, amongst friends, family, 2-2, or 4, or 40… with sneakers, sandales or even barefoot.Everyone plays his or her own football. Because at the core of it all, football(s) are driven by one thing: passion.Orange sponsors all of these football(s) and its role is to get fans closer to their passion of football.|
|Sector Empresarial||Comunicación institucional|
|Sinopsis||Orange presents Football(s).During the Africa Cup of Nations Total, Egypt 2019, Orange, as a proud sponsor of the competition, launches its new African football topics related communication platform.|
|Medio||Televisión y Cine|
|Chief Executive Officer (CEO)||Marco Venturelli|
|Director creativo||Frédéric Royer|
|Copywriter / Art Director||Fabien Chiaffrino|
|Copywriter / Art Director||Christophe Paviot|
|Group Account Director||Magali Bergeroux|
|Group Account Director||Carla Cabalfin|
|Account Management||Paul Chassais|
|Account Management||Samira Maarouf|
|Account Management||Thibault Loth|
|Planificador estratégico||Libby Little|
|Planificador estratégico||Etienne Averseng|
|Productor de la agencia||Pierre Marcus|
|Productor de la agencia||Bertrand Ayache-Anguenot|
|Realizador||Jones + Tino|
|Brand Director||J-F. Rodriguez|
|Brand Director||Severine Nubel|
|Brand Director||Christian Bony|
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