Título | The columns of hate |
Brief | A French deputy, Laeticia Avia, has proposed a law against online racism at the National Assembly. LICRA saw an opportunity to remind all deputies the importance to fight any kinds of racism. Before the vote, LICRA hacked the National Assembly and turned it into a media, showing that the racism has never been so high on the internet. LICRA hoped this event helped to convince deputies to vote for this law. |
Agencia |
Publicis Conseil
|
Campaña |
The columns of hate
|
Anunciante |
Licra
|
Marca |
LICRA
|
Posted | Enero 2021 |
Sector Empresarial | Instituciones/Organizaciones no gubernamentales
|
Sinopsis | A French deputy, Laeticia Avia, has proposed a law against online racism at the National Assembly. LICRA saw an opportunity to remind all deputies the importance to fight any kinds of racism. Before the vote, LICRA hacked the National Assembly and turned it into a media, showing that racism has never been so high on the internet. LICRA hoped this event helped to convince deputies to vote for this law. |
Medio |
Interactivo
|
Responsable de la creación |
Bruno Bertelli
|
Director ejecutivo de creación |
Marco Venturelli
|
Director creativo |
Elie Trotignon
|
Director artístico |
Eric Esculier
|
Responsable de conceptos / redactor |
Eric Esculier
|
Responsable de cuentas de agencia |
Laurent Enet
|
Productora |
Athem
|