transavia.com - "#SnackHolidays"

HUMANSEVEN

HUMANSEVEN PUTEAUX, Francia

Premios

18602

Marca: transavia.com
País: Francia

Anunciante: Transavia

Título	#SnackHolidays
Agencia	HUMANSEVEN
Campaña	#SnackHolidays
Anunciante	Transavia
Marca	transavia.com
Posted	Abril 2015
Sector Empresarial	Transportes, viajes y turismo
Sinopsis	lease outline why this entry is appropriate to Direct Marketing. Transavia, the low cost company of the Air France KLM group, has shaken up the low cost market by introducing a new way of accessing holidays: SnackHolidays. No more computer freezing in the middle of a reservation or a poor WIFI connection stopping you from seeing tempting promotions offered by the company. Today you can buy your plane tickets as you do the weekly shop/ when you need them most: in the neverending supermarket queues, or on the underground platform. All you have to do is: 1.Go to your nearest supermarket 2. Buy a Snackholidays for Lisbon 3. Eat the sweets inside the packet 4. Enter the code found inside the packet on the website snackholidays.com 5. Receive the confirmation and fly to Lisbon A quick and simple way to access a holiday, anywhere, anytime…every day. With #SnackHolidays and Transavia it's never been easier to travel! Creative Execution Transavia has produced treats that we consume daily; chips, sweets, cereal bars, chocolate bars and even fizzy drinks. Altogether, more than 10,000 packets have been designed and produced for this unique operation. Exclusive partnerships with well-known French retailers have been set up: Carrefour group (N°1 European mass distributor), Selecta (N°1 vending machine brand in France) and MK2 cinemas. But such an original promotion needed an accompanying media campaign to showcase this revolution: digital and classic billboards were paved along the consumer's path towards sale points on underground platforms and in shopping centres. We hijacked the codes of the food industry with double-meaning claims to support the fact that this was an advertising operation, but real snacks, inside which you could find real plane tickets. Results + 64% search. + 78% website traffic. + 41% bookings. 13 million Facebook impressions. + 6 716 likes on Facebook. 469 664 facebook’s engagement. 3 million Twitter impressions. 1,5 million euros free media
Medio	Televisión
Duración	92 seconds
Director creativo	Gilbert Scher
Director artístico	Julien Doucet
Responsable de conceptos / redactor	Lilian Moine
Productora	Hercules HRCLS
Director ejecutivo de creación	Luca Cinquepalmi
Director ejecutivo de creación	Marco Venturelli
Managing Director	Elisabeth Billiemaz
Responsable de cuentas de agencia	Aurore Cornen
Marketing Manager	Stéphanie Pigaglio
Marketing Manager	Lisa Donnadieu
Head of TV	Christopher Thiery
Productor de la agencia	Sarah Bouadjera
Realizador	Juien Bouvet
Director de producción	Maxime Bouyer
Sonido	Benoit DUNAIGRE
Director artístico	Tristan Lecuyer
Montador	Pierre Laisné
Digital Project Manager	Romain Cialdella
Digital Project Manager	Sandrine Lafont