What really interests me is creating content that puts a company above its competitors: stories, ideas and happenings that can build a company's reputation, generate leads and directly drive business success. In today's world, the quality of this content, and the way in which you use it, can quickly move a company to the front of the queue for new customers and employees alike. What used to take years, can now happen overnight.
I've spent the last 14 years developing and executing B2B stakeholder engagement strategies that have achieved business development, brand and reputation objectives in the retail, CPG, data, insight, media and digital industries. I work with leading customer science, marketing, media and digital agency brands to drive strategy and lead best practice across all communications and marketing opportunities.
As a CIPR Accredited Practitioner, I'm really interested in how we can make the most of advances in media technology in the B2B environment.
Specialties: B2B marketing, public relations, lead generation & business development, pitching, product development, senior counsel, events, global marketing strategy, creative direction, writing, brand development, awards, change, crisis and issue management.