Joe Rudkin

Joe Rudkin

Marketing Director, Business Development & Marketing EMEA & Asia at dunnhumby
London, Reino Unido

Sumario

What really interests me is creating content that puts a company above its competitors: stories, ideas and happenings that can build a company's reputation, generate leads and directly drive business success. In today's world, the quality of this content, and the way in which you use it, can quickly move a company to the front of the queue for new customers and employees alike. What used to take years, can now happen overnight.

I've spent the last 14 years developing and executing B2B stakeholder engagement strategies that have achieved business development, brand and reputation objectives in the retail, CPG, data, insight, media and digital industries. I work with leading customer science, marketing, media and digital agency brands to drive strategy and lead best practice across all communications and marketing opportunities.

As a CIPR Accredited Practitioner, I'm really interested in how we can make the most of advances in media technology in the B2B environment.

Specialties: B2B marketing, public relations, lead generation & business development, pitching, product development, senior counsel, events, global marketing strategy, creative direction, writing, brand development, awards, change, crisis and issue management.

Positions

Marketing Director, Business Development & Marketing EMEA & Asia
dunnhumby
July 2015 - Presente (5 years)
Global leadership accountability for the strategic marketing and demand/lead generation in pursuit of business development goals for dunnhumby across new and existing markets in EMEA, Asia and Australasia. dunnhumby is the world’s leading customer science company, analysing data and applying insights from nearly one billion shoppers across the globe to create personalised customer experiences in digital, mobile, and retail environments. Its strategic process, proprietary insights, and multichannel media capabilities build loyalty with customers to drive competitive advantage and sustained growth for clients. dunnhumby employs over 2,000 experts in offices throughout Europe, Asia, Africa and the Americas, working with a prestigious group of companies including Tesco, Monoprix, Raley’s, Macy's, Coca-Cola, Procter & Gamble and PepsiCo.
Director of Marketing and Communications - EMEA & Asia
dunnhumby
July 2014 - Presente (6 years)
Global leadership accountability for the strategic marketing and communications for dunnhumby across its 16 market operations in EMEA and Asia. dunnhumby is the world's leading customer science company, analysing data and apply insights from more than 650 million customers across the globe to create better customer experiences and build loyalty. dunnhumby's insights and strategic process help clients create competitive advantage and enjoy sustained growth. dunnhumby employs nearly 2,500 employees in offices throughout Europe, Asia, Africa and the Americas, and serves a prestigious list of companies including Tesco, The Kroger Co., Coca-Cola, Macy's Procter & Gamble, PepsiCo and Shell.
Director of Marketing and Communications - Tesco Markets
dunnhumby
July 2013 - June 2014 (11 months)
Leadership responsibility for the strategic marketing and communications for dunnhumby in the 11 markets worldwide where it partners with Tesco. dunnhumby is the world's leading customer science company, analysing data and applying insights from more than 400 million customers across the globe to create better customer experiences and build loyalty. dunnhumby's insights and strategic process help clients create competitive advantage and enjoy sustained growth. dunnhumby employees more than 2,000 employees in offices throughout Europe, Asia and the Americas, and serves a prestigious list of companies including Tesco, The Kroger Co., Coca-Cola, Macy's Procter & Gamble, PepsiCo and Shell.
Director, Head of Communications
London, Reino Unido
January 2012 - July 2013 (1 year 6 months)
Director with overall functional responsibility for the external and internal corporate communications programme for Aegis Media UK and its operating businesses Carat, Vizeum, isobar and iProspect as it seeks to fulfil its business objectives in stakeholder engagement and business development. The business includes 1400 people and more than £1bn of billings. Ensures best practice across the business, providing senior counsel and mentoring to teams across the business in areas such as PR, events, employee engagement, new business, pitching, awards, brand development, global marketing and so on.
Director of Communications
Carat UK
November 2009 - January 2012 (2 years 2 months)
Management team and board-level responsibility for all marketing, internal and external comms, events, awards, case studies and change communications management for the UK headquarters of the world's leading independent media agency. Led the team that rebranded the Carat network globally and created a global digital strategy for Carat and Vizeum.
Associate Director, Marketing, Communications and New Business
London, Reino Unido
August 2006 - November 2009 (3 years 3 months)
Developed a new industry awards strategy for the agency, which helped Carat go from having never having won a major industry award to winning more major awards than any other agency over the course of five years. Ran internal and external events for stakeholders.

Led team that helped Carat became the first agency to win Media Agency of the Year twice in consecutive years.

The agency won twice as much new business as its competitors over a three year period.
Marketing, Corporate Communications and New Business Manager
London, Reino Unido
March 2004 - August 2006 (2 years 5 months)
PR, Marketing and New Business Executive
London, Reino Unido
February 2003 - March 2004 (1 year 1 month)
Head of Marketing
London, Reino Unido

Formación

Diploma, Public Relations , Pass with Distinction

2004 - 2005 (1 year)
Strategic planning  Research, evaluation and management by objectives  Reputation, image and identity  Crisis and issue management, internal comms, corporate social responsibility 

MSc., Media & Communications , Pass with Distinction

2001 - 2002 (1 year)
Sole recipient on course of Economic & Social Research Council (ESRC) Scholarship (full funding) Courses included: New media and technology Political Communication Methods of social research Statistics

BA (Hons.), English Studies , First Class Honours

1998 - 2000 (2 years)

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