Título | The Preroll Football Match |
Agencia | TBWA\Brussels |
Campaña | The Preroll Football Match |
Anunciante | Play Sports |
Marca | Play Sports |
Fecha de primera difusión/publicación | 2017 / 7 |
Sector Empresarial | Cultura, ocio y deporte |
Sinopsis | To create extra buzz around the start of the new soccer season, we broadcasted the first game, the Supercup, live as a pre-roll ad. Not just 30 seconds, but the entire game. As long as you didn’t skip, you could watch the entire game, for free. It is probably the first pre-roll people actually started looking for, by clicking random video’s hoping to see the live football game. It was a technical challenge to set up a live connection between the stadium, the add servers and the online video players, but it worked. And fans didn’t skip. The Pre-roll Football Match was viewed by 145.484 people in only 90 minutes. Plus, that same weekend the subscriptions on Play Sports were up with 417% compared to last year’s opening weekend. |
Medio | Pre-Roll |
Duración | |
Director creativo | Jeroen Bostoen |
Director artístico | Greg Van Buggenhout |
Responsable de conceptos / redactor | Olaf Meuleman |
Head of Digital | Gert Pauwels |
Web Developer | Diederik Van Remoortere |
Account Management | Jochen De Greef |
Account Management | Tom Eilers |
Account Management | Max Fauconnier |
Digital Project Manager | Ken Kools |
Digital Project Manager | Stijn Dupas |
Director medios comunicación | Christine Brone |
Digital Strategy Director | Wouter Van Den Ameele |