Vanessa Green
Media Rep. at Standard Chartered Bank
Hong Kong, China
TítuloGlam Rock
Agencia
Campaña vir.us - Standard Chartered Bank
Anunciante Standard Chartered Bank
Marca Standard Chartered Bank
PostedJulio 2009
Producto Vir.us
Sector Empresarial Páginas de internet (excluyendo ISPs)
Sinopsis A global online campaign and website has been launched by Standard Chartered Bank as part of its commitment to raise awareness and provide education about HIV and AIDS. The global social media campaign centres on an interactive, informative website with very entertaining animated web-Learning modules.
Filosofía The global social media campaign, including viral videos, builds noise and awareness with supported paid-media, to encourage both individuals and corporate partners to participate and in turn become champions of the initiative.
Problema The story of Mr HIV and his plan to attack and destroy the human race is told through 6 fast-moving animated video modules. The website also incorporates hard facts about HIV and AIDS; blogs from the Bank’s HIV Champions in various countries; a real time counter; an interactive map tracking the number of people protected through the website; and features partner organisations working with Standard Chartered on HIV education.
Medio Sitios de Internet
Duración
Mercado China
Más información
Media Rep.
Director medios comunicación
Managing Director

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