MSF - "See in the Dark"

McCann London

McCann London London, Reino Unido

5270

Título	See in the Dark
Agencia	McCann London
Campaña	See in the Dark
Anunciante	Médecins sans Frontières
Marca	MSF
Fecha de primera difusión/publicación	2009 / 5
Sector Empresarial	Asociaciones de información y de la lucha contra la enfermedad
Sinopsis	The brief was to communicate MSF's unique approach to aid work. They maintain complete independence from all political, economic and religious powers; consequently, they don't let anything get in their way of delivering aid.
Filosofía	This poster delivers a perfect example of this stubbornness, a refusal to give in even when basic provisions are lacking. The visual technique which purposefully makes it physically hard to reach the headline ensures disruption and stand-out in a category of cliched convention. The campaign launched May 18th and will run for two weeks on 48 sheets around London, graciously supplied for free by CBS Outdoor. The execution will also appear in press from June.
Problema	Raise awareness of MSF by communicating their approach to delivering aid despite the enormous barriers they often face.
Medio	Cartel
Mercado	Reino Unido
Director artístico	Ben Brazier
Responsable de conceptos / redactor	Johnny Skinner
Creative Planner	Pete Wilson
Director creativo	Matt Crabtree
Director creativo	Simon Hepton
Director ejecutivo de creación	Simon Learman
Director ejecutivo de creación	Brian Fraser
Media Planner	Phil Tattersall
Director de cuentas	Kate Harris
Tipógrafo	Gary Todd