| Título | Read Yourself Better |
| Agencia | T&Pm |
| Campaña | Read Yourself Better |
| Anunciante | WALL STREET JOURNAL |
| Marca | Wall Street Journal |
| Fecha de primera difusión/publicación | 2019 / 11 |
| Sector Empresarial | Periódicos, revistas, libros |
| Filosofía | WSJ needed to drive membership growth by re-establishing a strong, singular point of view and celebrating the unique role they play in the world; against a backdrop of endless, low-quality content and misinformation, the Journal is committed to delivering quality news and factual reporting. Read Yourself Better was created to wake people up to this, with a satirical and pointed rallying cry. The barrage of media and consumption habits is depicted in a fantastical way, each of them exploded elegantly in-camera and with minimal VFX (adding authenticity in this overly digital age). |
| Medio | Web Film |
| Duración | |
| Responsable de conceptos / redactor | Simon Philion |
| Realizador | Juan Cabral |
| Director ejecutivo de creación | Justin Ruben |
| Director artístico | David Tomkins |
| Productor | Kevin Wilson |
| Visual Effects Studio | Framestore |
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