|Título||Comparison Adds Pressure #ReleaseThePressure (1mn40)|
|Sector Empresarial||Bebidas gaseosas|
|Sinopsis||In 2017, Mirinda raised the issue of parental pressure due to exams into the spotlight.A year later, we went deeper.We went beyond the issue and investigated the tools through which parents put pressure on their kids. The most potent and damaging tool was constant comparison of kids by parents, uncles and aunts.Well-meaning family members compared their kids to others to motivate them. But this comparison had a deep psychological impact on the kids. It caused loss of confidence and impacted their self-esteem.Mirinda decided to become the voice of Indian teens who were constantly being compared.And thus, was born -Comparison Adds Pressure #ReleaseThePressure.|
|Responsable de la creación||Josy Paul|
|Chief Executive Officer (CEO)||Ajai Jhala|
|Director ejecutivo de creación||Ritu Sharda|
|Director creativo||Anunay Rai|
|Director artístico||Natasha Mehra|
|Responsable de conceptos / redactor||Gaurangi Aakancha|
|Responsable de cuentas de agencia||Gireesh Gupta|
|Responsable de cuentas de agencia||Proteek Dey|
|Responsable de cuentas de agencia||Radheyshyam Kesari|
|Planificador de cuentas||Ninad Satpute|
|Planificador de cuentas||Rashi Jain|
|Responsable de la producción||Manoj Yogi|
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