| Título | Boat |
| Agencia | Wieden + Kennedy |
| Campaña | Smell Like A Man |
| Anunciante | Procter & Gamble |
| Marca | Old Spice |
| Posted | Julio 2010 |
| Sector Empresarial | Geles de baño y de ducha |
| Lema | Smell Like A Man, Man. |
| Sinopsis | Anything is possible when you smell like an Old Spice man and our hero, Isaiah Mustafa, is back to illustrate just a few of the amazing things that an Old Spice man can do. The latest effort is a fully integrated campaign with TV, print and digital executions, targeted at both men and women, once again touting the manly scents of Old Spice body wash. |
| Medio | Televisión |
| Mercado | Estados Unidos |
| Efectos especiales | The Mill New York |
| Empresa de creación sonora | Stimmung |
| Producción musical | Stimmung |
| Director ejecutivo de creación | Mark Fitzloff |
| Director ejecutivo de creación | Susan Hoffman |
| Director creativo | Eric Baldwin |
| Director creativo | Jason Bagley |
| Director artístico | Eric Kallman |
| Director artístico | Craig Allen |
| Responsable de conceptos / redactor | Eric Kallman |
| Responsable de conceptos / redactor | Craig Allen |
| Realizador | Tom Kuntz |
| Productora | Morton Jankel Zander (MJZ) |
| Director de cuentas | Diana Gonzalez |
| Productor de la agencia | Lindsay Reed |
| Productor ejecutivo agencia | Ben Grylewicz |
| Montaje | Rock Paper Scissors |
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