Jérôme Denis
CEO at La PAC
Paris, Francia
TítuloBetter Together
BriefFrance Télévisions wanted to express a message of inclusivity. So we see a very diverse choir singing the famous Turtles song "Happy Together". When the choir shrinks to only one member, his voice starts to falter. But he's back at full strength again once the others join him. To be united is to be strong.
Agencia
Campaña On est toujours meilleur ensemble
Anunciante France Télévisions
Marca France Télévisions
PostedNoviembre 2018
Sector Empresarial Programas y cadenas de televisión y radio
Sinopsis Because it’s our differences that are driving us towards innovation and creativity, France Télévisions has always made Diversity one of its most important missions of all.To give pride of place to this fundamental value, France Télévisions staged a choir singing the famous song of the Turtles : Happy Together. This very heteroclite chorale gradually diminishes over the couplets to finally be made up by only one member, whose voice starts to totter.This film proves the true benefit of Diversity : its richness and strength, when united.
Medio Televisión
Director de publicidad
Director de publicidad
Director de publicidad
Director ejecutivo de creación
Responsable de conceptos / redactor
Director artístico
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Planificador estratégico
TV Production
TV Production
Productora
Realizador
Realizador
Cámara (persona)
Productor
Responsable de la producción
Montador
Sonido
Sonido

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