Título | Fetch Across the Internet |
Agencia | BBDO New York |
Campaña | Fetch Across the Internet |
Anunciante | Mars, Inc. |
Marca | Pedigree |
Fecha de primera difusión/publicación | 2018 / 5 |
Sector Empresarial | Comida para mascotas, productos y servicios para el cuidado de animales domésticos |
Filosofía | Pedigree and its creative agency partner, BBDO New York, have come up with an innovative way for people to play with a dog – whenever and wherever they like. It’s called “Fetch Across the Internet.” The concept involves linking four social media platforms to create an epic game of fetch that stretches across the internet. Users simply tap to keep the ball moving from a sponsored post on Facebook that opens into Canvas, then over to an Instagram Carousel, into YouTube and finally through to a Snapchat World Lens, where a real-life dog becomes an AR object that appears in the room with you. “Fetch Across the Internet” represents the latest digital innovation from Pedigree and BBDO, following up on last year’s “Adoptable Facebook Mask” initiative which was created for National Adopt a Shelter Month in October. More importantly, this fun interactive experience is an extension of the brand’s FEED THE GOOD campaign, and is another way to remind consumers of the joy dogs and humans can bring to each other. |
Medio | Redes Sociales |
Duración | |
Post Production Company | The Mill New York |
Director creativo | Carolyn Davis |
Director artístico | Carolyn Davis |
Director creativo | Matthew Page |
Responsable de conceptos / redactor | Matthew Page |
Director ejecutivo de creación | Peter Kain |
Director ejecutivo de creación | Gianfranco Arena |
Responsable de la creación | David Lubars |
Responsable de la creación | Greg Hahn |
Productor ejecutivo | Alex Gianni |
Ejecutivo de cuentas | Michael Miles |
Head of Integrated Production | David Rolfe |
Group Executive Producer | Diane Hill |
Creative technologist | Filip Williander |
Director de cuentas | Elizabeth Kelberg |
Production Company | Taylor James |
Productor ejecutivo | Adam Isidore |
Productor ejecutivo | Dan Lindau |
Director | Jason Guerrero |
Producer | Casey Sincic |
Editorial | Jonathan Rippon |
Online | Jonathan Rippon |
Retoucher | Steven Orts |
Colourist | Mikey Rossiter |
Producer | Andrew Thompson |
Producer | Rochelle Brown |
Productor ejecutivo | Cami Taylor |
CG Artists | Orges Kokshari |
Compositor | Taylor James |
Production Coordinator | Blake Rice |
Production Assistant | Sara Kirby |
Production Assistant | Lanisha Ward |
Color Assist | Nate Seymour |
Color Assist | Elias Nousiopoulos |
Color Assist | Andrew Ceen |
Color Assist | TJ Seiler |
CG Lead | Kyle Anderson |
Productor ejecutivo | Sasha Awn |
Audio Post Production | Heard City |
Sound Mix | Elizabeth Mcclanahan |
Managing Director | Gloria Pitagorsky |
Producer | Andi Lewis |
Typography | Chris D’andrea |