Globalisation is spreading rapidly. The build-up of efficient social structures is often laging behind. The weakest in society notice this first and vigorously kids. For this reason the head coach of the German national football team, Jürgen Klinsmann, founded in 1995 his children relief organization AGAPEDIA. It is dedicated to humanitarian projects for orphans in Germany, Romania, Bulgaria and Moldova. McCann Erickson Frankfurt was asked to develop a TV campaign to fund raise donations.
Filosofía
The TVC tells the story of orphans whose paths of life seem presaged. It begins with life dreams of children which could turn into the opposite if nobody cares.
Problema
Globalisation is spreading rapidly. The build-up of efficient social structures is often laging behind. The weakest in society notice this first and vigorously kids. For this reason the head coach of the German national football team, Jürgen Klinsmann, founded in 1995 his children relief organization AGAPEDIA. It is dedicated to humanitarian projects for orphans in Germany, Romania, Bulgaria and Moldova. McCann Erickson Frankfurt was asked to develop a TV campaign to fund raise donations.
Resultado
The campaign will be launched at the 2005 Champions League Final in German television for the first time. So no results available at this time.