Título | Ballerina |
Título (Lengua original) | Ballerina |
Agencia | McCann-Erickson Frankfurt |
Campaña | Object of Desire-Campaign - AIDSHILFEFrankfurtE.V |
Anunciante | Aidshilfe Frankfurt e.V. |
Marca | Aidshilfe Frankfurt e.V. |
Posted | May 2005 |
Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
Lema | every sex is fun. safer sex makes sense. |
Sinopsis | Creating awareness of sexually transmitted diseases without showing an anti-sex attitude -on the contrary! |
Filosofía | 4 images showing all variants of sexual intercourse, while at the same time being publishable, in order to inform people about its risks. Executed as print campaign and as annual calendar. |
Problema | Creating awareness of sexually transmitted diseases without showing an anti-sex attitude -on the contrary! |
Resultado | High public resonance and strong PR attention. |
Medio | Prensa y publicaciones |
Mercado | Alemania |
Director creativo | Thomas Auerswald |
Ejecutivo de cuentas | Michael Beckmann |
Other | Sabine Boecher |
Director ejecutivo de creación | Rainer Bollmann |
Fotógrafo | Markus Hintzen |
Fotógrafo | Miriam Lindthaler |
Fotógrafo | Sascha Nowotka |
Director artístico | Sonja Scheffczyk |
Responsable de conceptos / redactor | Eva Schrempf |
Other | Swantje Wigger-Schultes |