| Título | Quit Job |
| Agencia | David&Goliath |
| Campaña | Discover the New Kia |
| Anunciante | Kia Motors |
| Marca | Kia Optima |
| Fecha de primera difusión/publicación | 2015 / 9 |
| Sector Empresarial | Automóviles |
| Sinopsis | Kia’s new integrated campaign positions the Optima as aspirational to customers through the concept of “discovery.” Broadcast, outdoor and digital elements combine to reach right and left-brain individuals who strive for a richer life, measured in terms of experiences, not money. Yes, a trusted vehicle is foundational, but because these consumers have an eye for design and an impulse for performance, their ideal sedan goes way beyond reliability. Two :30 TV spots bring the tagline “Discover the New Kia” to life by featuring the charmingly humorous adventures of new Optima owners as they discover the joys of this sporty sedan. In "Quit Job", which launched this week, we meet a man who’s upset with his son’s decision to upend his life and embark on a seemingly impulsive and irresponsible cross-country jaunt for the experience of a lifetime. A surprising twist ensues. |
| Medio | Televisión |
| Duración | |
| Productora | Imperial Woodpecker |
| Empresa de creación sonora | Human |
| Chairman | David Angelo |
| Responsable de la creación | Colin Jeffery |
| Director creativo | Robert Prins |
| Director creativo | Erik Moe |
| Director creativo adjunto | David Sullivan |
| Responsable de conceptos / redactor | David Sullivan |
| Director creativo adjunto | Richard Fischer |
| Director artístico | Richard Fischer |
| Responsable de conceptos / redactor | Nicole Lague |
| Director artístico | Tracey Chan |
| Broadcast Producer | Paul Albanese |
| Broadcast Producer | Carrie Lighthall |
| Broadcast Producer | Helen Erb |
| President | Brian Dunbar |
| Managing Director | Jeff Moohr |
| Director de cuentas | Gordon Gray |
| Jefe de cuentas | Emma Brier |
| Ejecutivo de cuentas | Weina Cai |
| Managing Partner | Seema Miller |
| Planificador de cuentas | Ed Gibson |
| Business Affairs | Rodney Pizarro |
| Business Affairs | Camara Price |
| Director de proyectos | Nita Smith |
| Product Information Manager | Russ Wortman |
| Product Information Manager | Mark McNaul |
| Realizador | Simon McQuoid |
| Director de fotografía | Jo Willems |
| Productor ejecutivo | Charlie Cocuzza |
| Productor de la productora | Anita Wetterstedt |
| Montaje | Spinach Editorial |
| Montador | Brandon Porter |
| Assistant Editor | James Donahue |
| Managing Director | Adam Bright |
| Productor de la productora | Jonathan Carpio |
| Colorization | The Mill |
| Productor ejecutivo | Sue Troyan |
| Director ejecutivo de creación | Phil Crowe |
| Productor | Will Lemmon |
| 2D Artist | Andy Dill |
| Gráficos 3 D | John Leonti |
| 2D Artist | Andy Dill |
| 2D Artist | Yukiko Ishiwata |
| 2D Artist | Chris Payne |
| Production Coordinator | Chris Lewis |
| Colorista | Adam Scott |
| Colorista | Thatcher Peterson |
| Colorista | Diane Valera |
| Color Producer | Ali Struck |
| Mix Company | Lime |
| Sound Engineer | Dave Wagg |
| Sound Engineer | Zac Fisher |
Más creaciones
VER TODOWish for the Extraordinary
- MARCA:
- Meta Quest 2
- AGENCIA:
- Anomaly Los Angeles
The One
- MARCA:
- Directv
- AGENCIA:
- TBWA\Chiat\Day Los Angeles
Wonder Serena
- MARCA:
- Directv
- AGENCIA:
- TBWA\Chiat\Day Los Angeles
Runner
- MARCA:
- Golden State Warriors
- AGENCIA:
- Goodby Silverstein & Partners
The Remarkable Journey of the All-New BMW X5
- MARCA:
- BMW X5
- AGENCIA:
- Goodby Silverstein & Partners