HP - "Reinvent Giving"

BBDO San Francisco

BBDO San Francisco San Francisco, Estados Unidos

24394

Marca: HP
País: Estados Unidos

Anunciante: Hewlett-Packard

Título	Reinvent Giving
Agencia	BBDO San Francisco
Campaña	Keep Reinventing
Anunciante	Hewlett-Packard
Marca	HP
Fecha de primera difusión/publicación	2016 / 12
Sector Empresarial	Electrónica doméstica y audiovisual
Sinopsis	An aspiring rock musician can’t share his passion for music with his brother, who is deaf. When the young deaf man attends concerts, he only sees crowds and chaos. But in his dreams, he’d love to be a musician too. Next, we see the musician inviting his brother downstairs, where he has a very special gift: a guitar rigged up to banks of lights. When the deaf brother strikes a chord, the lights blaze. Thanks to HP technology, he can experience the power of music for the first time. With HP, reinvent giving.
Medio	Televisión
Duración	132 seconds
Productor	Amanda Moody
Planificador estratégico	David Murray
Realizador	Audrey Melofchik
Management Supervisor	Diana Wolff
Head of Integrated Production	Louise Doherty
Group Account Director	Elana Shea
Director creativo	Jakub Szymanski
Director creativo	Alex Stainton
Responsable de conceptos / redactor	Adam Balogh
Chief Strategy Officer	Tim Millar
Responsable de la creación	Matthew Miller
Responsable de la creación	David Lubars
Director artístico	Jason Moussalli
Ejecutivo de cuentas	Nivie Roberts
Sonido	Big Foote
Productor	Aimée Hinkley
Montador	Andrea Macarthur
Montaje	Lost Planet
Efectos especiales	The Mill Los Angeles
Productora	Rattling Stick US
Productor delegado	Polly Ruskin
Realizador	Sara Dunlop
Business Affairs Manager	Rodney Hameroff
Communications Planner	Heidi Keel
VFX Producer	Karina Slater
Colorista	Adam Scott
Mix Company	Lime Studios
Sound Mix and Design	Matt Miller