Milk - "Gargle"

Lowe New York, Estados Unidos

11196

Título	Gargle
Agencia	Lowe
Campaña	Got Chocolate Milk?
Anunciante	America's Dairy Farmers
Marca	Milk
Posted	Septiembre 2001
Producto	Chocolate Milk
Sector Empresarial	Leche y derivados de leche
Lema	Got chocolate milk?
Problema	Last year, chocolate milk was identified as a petintial way to reduce the tremendous number of consumers who fall-out of the milk franchise during the teen years. However, chocolate milk had its own set of marketing challenges. Among teens, it was not as top-of-mind versus other beverages and was percieved as a "kiddie" drink. It also struggled with limited single serve distribution in stores teens frequent and a small communications budget in comparison to the competion. the communication effort created was able to effectively change perceptions among teens and increase sales of chocolate by over 6.5 million gallons.
Medio	Televisión
Duración	30 seconds
Mercado	Estados Unidos
Montaje	MacKenzie Cutler
Música	Duotone Audio Group
Director ejecutivo de creación	Tony Granger
Director artístico	Alex Lea
Responsable de conceptos / redactor	Kevin Brady
Responsable de conceptos / redactor	Richard Wallace
Productor de la agencia	Kelly Fagan
Realizador	Rocky Morton
Productora	Morton Jankel Zander (MJZ)
Productora	MJZ
Director del grupo de creación	David "Nobby" Nobay
Productor	Deborah Kent
Director de fotografía	Harris Sevides
Montador	David Koze
Empresa de creación sonora	Tim Barnes
Empresa de creación sonora	Quake Basket