Carrefour X Fortnite - "The Healthy Map"

Publicis Conseil

Publicis Conseil Paris, Francia

3586

Título	The Healthy Map
Agencia	Publicis Conseil
Campaña	The Healthy Map
Anunciante	Carrefour
Marca	Carrefour X Fortnite
Posted	Julio 2021
Sector Empresarial	Grandes almacenes, supermercados
Sinopsis	Carrefour is launching on Fortnite with The Healthy Map: the first creative map that allows gamers to regain life only by eating healthy. On Carrefour's "Healthy Map", players can heal themselves exclusively with fruits, vegetables and fish, where they usually use healing kits and potions to recover health points. This is an opportunity for the retailer to unite a new target group, gamers, around the food transition.
Medio	Interactivo
Duración	68 seconds
Account Management Team	Andréa Bastianelli
Account Management Team	Pascale Beyssier
Account Management Team	Marie Wallet
Miembro del equipo creativo	Morgan Carrio
Miembro del equipo creativo	Edgar Heusch
Miembro del equipo creativo	Jean-François Goize
Miembro del equipo creativo	Marco Venturelli
Strategist	Lydia Tamarat
Strategist	Christophe Defaye
Social Media Team	Shems Chqoubi
PR Agency	CTZAR
Account Management	Mayssam Kaado
Account Management	Marie-Charlotte Mathieu
Account Management	Camille Olivier