Markus Maczey
Diretor Geral de Criação at SERVICEPLAN
München, Alemania
TítuloGDR
Agencia
Campaña GDR
Anunciante Sixt
Marca Sixt
PostedAgosto 2002
Producto Car Rental
Sector Empresarial Alquiler de automóviles, furgonetas y maquinaría
Sinopsis Pictures from the famous "monday" - demonstrations in the former GDR (East Germany), which lead to the Reunification. The voiceover:"We've learned from the past. If you let people wait for their cars you get into trouble. e-Sixt guarantees: All makes. All at affordable rates. All available now". So in fact the spot ironically points out, that the long waiting lists for cars in the former East was responsible for the reunification movement. The spot ran for the first time on the 11th aniversary of the reunification advertising the affordable and fast Sixt leasing services for new cars.
Medio Televisión
Duración
Director creativo
Director creativo
Responsable de conceptos / redactor
Director artístico
Director artístico
Productora

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