Título | Neymar Jr |
Agencia | 180 Amsterdam |
Campaña | Jeans You Have To Move In |
Anunciante | Fashion Box SpA |
Marca | Replay HYPERFREE |
Fecha de primera difusión/publicación | 2016 / 4 |
Sector Empresarial | Ropa |
Sinopsis | Neymar Jr and Alessandra Ambrosio are joined by a diverse range of colourful fellow-Brazilian characters. They are instructed “Do not move!” at the start of the film, but all immediately succumb to the beat and break out into an energetic, Carnival-style dance routine, bringing to life the unrivalled freedom of movement of the new REPLAY HYPERFREE range. |
Problema | The agency was challenged with creating a campaign that would demonstrate the innovative nature of the product – the fact that it is ultra light-weight and smooth, with more freedom of motion than ever before – in a way that felt inspiring and aspirational. |
Medio | Redes Sociales |
Duración | |
Director de publicidad | Matteo Sinigaglia |
Director de publicidad | Lorenza de Mattia |
Director de publicidad | Elena Radina |
Responsable de la creación | Al Moseley |
Managing Director | Stephen Corlett |
Director ejecutivo de creación | Dan Treichel |
Director ejecutivo de creación | Dave Canning |
Director artístico | Lucas Schneider |
Brand Director | Katharina Schablitzki |
Responsable de cuentas de agencia | Nicole Scopes |
Planificador de cuentas | Clare Satterthwaite |
Responsable de la producción | Olivier Klonhammer |
Productor | Suzanne van den Bouwhuijsen |
Print Producer | Jo Borton |
Business Affairs | Pamela Villaflores |
Productora | Camp David Film |
Realizador | Robert Jitzmark |
Director de fotografía | Erik Sohlström |
Productor de la productora | Rickard Edholm |
Director de producción | Nicola Jones |
Jefe de decorados | Roger Belles |
Responsable de vestuario / estilista | Elsa Fisher |
Choreography | Sarah Pallares |
Montador | Fiona Fuchs |
Producción musical | Adelphoi |
Sound Designer | Randall Macdonald |
Producción de sonido | Wave Amsterdam |
3D Artist | Roger Hallin |
Efectos especiales | Frost VFX |
Postproducción | Captcha |