| Título | Blue Stilton Cheese |
| Agencia | FCB London |
| Campaña | Waitrose Campaign |
| Anunciante | Waitrose Ltd |
| Marca | Waitrose |
| Posted | Noviembre 2002 |
| Sector Empresarial | Venta al detalle, distribución y cadenas de restaurantes |
| Filosofía | David versus Four Goliaths: How Advertising Quietly Revolutionised a Successful Business This case documents how Waitrose strengthened its position as the UKs pre-eminent food retailer despite tough competition from larger spending rivals. Increasing advertising budgets played a vital role in building loyalty and attracting new customers, adding over £40m to revenue in 2001/2 and helping turnover grow by £600m between 1997/8 and 2001/2. |
| Medio | Televisión |
| Duración | |
| Mercado | Reino Unido |
| Banda Sonora | Stay As Sweet As You Are |
| Director creativo | Chris O'Shea |
| Director creativo | Ken Hoggins |
| Realizador | Stuart Douglas |
| Director de publicidad | Amanda Bindon |
| Música | Nat Cole |
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