| Título | BT Cellnet & Big Brother 2 |
| Agencia | PHD UK |
| Campaña | BT Cellnet & Big Brother 2 |
| Anunciante | British Telecom Cellnet |
| Marca | O2 |
| Posted | Noviembre 2002 |
| Sector Empresarial | Servicios de telefonía móvil, WAP |
| Filosofía | How broadcast sponsorship became a business partnership and consumer brand experience BTCellnet's £4m sponsorship of Big Brother 2 communicated key brand messages and made the brand more familiar and relevant to the key 16-24 audiences. But Itit was a business partnership that went beyond broadcast sponsorship - and the brand's involvement madeand made a TV show into a 24/7 experience that consumers could participate in via their mobile phones. This generated incremental revenue for BTCellnet of £880,000, as well as over £10m media value from TV, and incalculable PR value from BTCellnet-branded editorial. |
| Medio | Patrocinio |
| Duración | |
| Mercado | Reino Unido |
| Director creativo | Tom Tagholm |
| Director artístico | Tom Tagholm |
| Responsable de conceptos / redactor | Tom Tagholm |
| Realizador | Rob Coolan |
| Director de publicidad | Tim Sutton |
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