| Título | Viva la Vulva |
| Agencia | AMV BBDO |
| Campaña | Viva la Vulva |
| Anunciante | Essity |
| Marca | Libresse |
| Fecha de primera difusión/publicación | 2018 / 11 |
| Sector Empresarial | Higiene femenina |
| Sinopsis | Instead of functional product ads that make women feel bad about their vulvas, this video aimed to make women feel good about them. Bypassing the restrictive regulations of traditional media, the joyful online video overturned the rules and attracted plenty of earned media. A celebratory anthem to women’s vulvas, Viva La Vulva was supported by a series of vulva-positive activations. The multi-channel approach challenged the media status quo and proved that there isn’t one perfect vulva, there are billions of them. |
| Medio | Web Film |
| Duración | |
| Montaje | Trim Editing |
| Producción de sonido | 750mph |
| Realizador | Kim Gehrig |
| Productora | Somesuch Somesuch |
| Productor ejecutivo | Seth Wilson |
| Productor de la productora | Lee Groombridge |
| Casting | Leanne Flynn |
| Cinematografia | Deepa Keshvala |
| Wardrobe | Vanessa Coyle |
| Jefe de decorados | Marie Lanna |
| Montador | Elise Butt |
| Postproducción | Time Based Arts, London |
| Colorista | Simone Grattarola |
| Efectos especiales | Stephen Grasso |
| Efectos especiales | Francois Roisin |
| Productor de la productora | Jo Gutteridge |
| Motion Graphics | Tom Robinson |
| Motion Graphics | Stephen Ross |
| Nuke | Sarah Breakwell |
| Nuke | Linda Cineiawska |
| Nuke | Matt Shires |
| Nuke | Bernardo Varela |
| Nuke | Leandro Vazquez |
| Nuke | Grant White |
| Jamie Crofts | |
| Adam Paterson | |
| MANUEL PÉREZ DE CAMINO | |
| Luke Todd | |
| Leo Weston | |
| Producción musical | Soundtree Music |
| Music Supervision | Jay James |
| Music Supervision | Hils Macdonald |
| Music Supervision | Tom Kitson |
| MUSIC Artist | Camille Yarbrough |
| Music Producer | Peter Raeburn |
| Music Producer | Luke Fabia |
| Music Producer | Luis Almau |
| Sound Designer | Sam Ashwell |
| Director ejecutivo de creación | Alex Grieve |
| Director ejecutivo de creación | Adrian Rossi |
| Director creativo | Toby Allen |
| Director creativo | Jim Hilson |
| Director artístico | Diego Cardoso de Oliveira |
| Responsable de conceptos / redactor | Caio Giannella |
| Strategist | Margaux Revol |
| Strategist | Alaina Crystal |
| Strategist | Bridget Angear |
| Agency TV Producer | Edwina Dennison |
| Retocador | Happy Finish |
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